Monday, April 8, 2013

What Have We Been Up To?

  Black and White Apparel has made some big changes in the last 2 years!  First, we changed our address to an independent website.

Then we changed our name from Black and White Apparel LLC, to Whimsey Lane Apparel LLC.  By doing that we were able to opt out of the black and white only designs we were doing.  We branched out into dresses, and even tried manufacturing one of our own designs...offered in two (almost four.) colors.

The past year and a half we have been working on bringing our swimwear line back!
 It has been blood, sweat and tears to get all of our designs ready to be photographed, and manufactured.
We are finally ready for manufacturing...well almost.
We are still in the funding stages.

With minimums on fabric and requirements from factories, navigating the fashion world can be challenging!
  We are taking the bull by the horns...and launching our very own kickstarter project to raise the needed funds to make manufacturing possible!

A kickstarter project is hosted  by
It is a website where product creators go to present their idea to the general public. Some people know it as a group-funding website.
 A lot of research and money goes into the very effort involved in presenting the project.
A monetary goal is set (In our case $20,000.00) and the creators only receive the funding if the ENTIRE goal is made.  It is basically an ALL-OR-NOTHING situation.
The good thing is that you can reach your goal and then some.  No rules about going over your goal!
For contributing to the kickstarter project the "backer" is able to choose a reward.

 In our case you may choose a postcard,  Lookbook,  T-shirt, Towel, or a swimsuit...or two!
It is a win-win situation.  You get an awesome reward, and we get to manufacture and come out with new designs for years to come!
Just go to the link below to get started!

We have only 19 days left!  We will need to meet our goal by April 27th before time is up on April 28th!
Here are the top four swimsuits from our line of seven.  We narrowed it down to the top favorites to make funding more plausible.

Linda Tankini in Red Polkadots.
(Best Selling for three years may I add.)

Modeled by the fabulous Kimberly Frandsen Motteshard

  The Avery Tankini in Black

Modeled by the amazing Xiao Xiao Hoffman.

  The Giselle Tankini
(Characteristic of our original black and white designs.)

Last but not least....Scout Tankini with Boyshorts or Swimskirt option.

Modeled by Kimberly Frandsen Motteshard

Help us spread the word via facebook and pinterest!
Wish us luck!

Wednesday, March 16, 2011

Who likes discounts??

This month when you buy or order any two of my swimsuits I will refund you $10.00 through pay pal!

There is no better time than now to order or get your in stock swimsuit because SPRING is on it's way!!!!

Tuesday, March 1, 2011


February has come and gone!
March is finally here and Spring almost is!
That can only mean one thing....WARMER WEATHER!

THE SALE OF THE WEEK goes to my Linda Adjustable Swim Top with Ruffled Boyshorts!

Wednesday, February 23, 2011


I have great news!  If you hate to pay the cost of shipping for clothing online you can get free shipping to the US and Canada until the end of February!

Monday, February 14, 2011

New Fabric Choices Available!

Hi Everyone!
  I wanted to let each of you know that my Jenn Swim Shorts are now available in three hibiscus prints as well as any other solid color you are dreaming of!

 The Ava Dress is now available in Aqua, Turquoise,  Purple and Red.  If you would like the dress in another color I could also track that down!

Thursday, February 10, 2011

Swimsuit Tops for Sale Individually and some have been marked down!

Many people are in an economic crunch this year!  We understand!!!  That is why we are offering our swim tops for sale!

 Just use last year's neutral swim bottoms and you are ready to go for Summer!!

Here are a few of the tops ready to buy!
Don't forget!  Several swimsuits and swim tops are available for sale in honor of Valentines Day!!!

 Happy Shopping!

Monday, February 7, 2011

Keeping this blog, Valentine Sales, and New additions to my shop.

That's a mouthful!  I didn't want to let go of this blog quite yet.  If you would like to keep up with sales become a follower via google reader.

Valentines is approaching so I decided to celebrate by putting some things for sale in my shop.
The Linda Adjustable Swimsuit in larger polka dots than pictured.

The Julie Swimsuit also with larger red polkadots.

Julie Swimtop in Romantic Pink and Black Polka dots.

As for what is new I have added The Ava Black dress, The Veronica Dress,  as well as a charming pair of swim trunks!